»¶Ó­¹âÁÙ£¡ ¾«Æ·Ô­´´±ÏÒµÉè¼Æ¡¢ÂÛÎÄ --´´Òâ±ÏÒµÉè¼ÆÂÛÎÄÍø£¡

 
  ÈÈËÑ´Ê£º¹ºÎïϵͳ Ñ§Éú ÈËÊ ÏúÊÛ ÏúÊÛ¹ÜÀí É̳Ǡ¶©Æ±

Ê×Ò³ SSM¼¼Êõ VUE¼¼Êõ Springboot¼¼Êõ node.js¼¼Êõ Uniapp¼¼Êõ ¶¨ÖÆ
µ±Ç°Î»ÖãºÊ×Ò³>±ÏÒµÉè¼Æ> > B2Cµç×ÓÉÌÎñÖÐÐÅÏ¢²»¶Ô³ÆÎÊÌâÑо¿1002(±ÏÒµÂÛÎÄ)
    B2Cµç×ÓÉÌÎñÖÐÐÅÏ¢²»¶Ô³ÆÎÊÌâÑо¿1002(±ÏÒµÂÛÎÄ)   
 
  ×÷Õߣº admin   ÈÕÆÚ£º2016-11-21 17:16:09   ¼Û¸ñ£º60Ôª   ÈËÆø£º991 ´Î
 
Ìáʾ£º±¾×ÊÁÏÒÑÉóºË¹ý£¬ÄÚÈÝÑϸñ±£ÃÜ£¬¸ñʽ±ê×¼£¬ÖÊÁ¿±£Ö¤¡£Ö±½Ó¿ÉÒÔµã»÷¸¶¿î¹ºÂò£¬È»ºóÁªÏµ¿Í·þÈËÔ±·¢ËÍ×÷Æ·×ÊÁÏ£¡°üµ÷ÊÔ£¡
1.¹ºÂò»òÕßÖ§¸¶Óöµ½ÎÊÌ⣬¿É×Éѯ¿Í·þÈËÔ±
2.±¾Õ¾ÌṩËùÓбÏÒµÉè¼Æ¶¼°üÊÛºó¡¢°üÔËÐС¢°ü½²½â¡¢°üµ÷ÊÔ¡£¡£


¿Í·þ1£ºQQ:1363407015    

ɨÂë¼ÓQQ£º ɨÂë¼ÓV£º
   
 
      
1.ÎÞÐè×¢²á¾Í¿ÉÒÔ¹ºÂò£¬¹ºÂòÇëÊÂÏÈ×Éѯ¿Í·þÈËÔ±¡£
2.±¾Õ¾ÌṩËùÓбÏÒµÉè¼Æ¶¼°üÊÛºó¡¢°üÔËÐС¢°ü½²½â¡¢°üµ÷ÊÔ¡£¡£
 
Ïêϸ½éÉÜ ×¨Òµ¶¨ÖƸ÷Àà´óѧÉú±ÏÒµÉè¼Æ£¬°üÊÛºó¡¢°üÔËÐС¢°üµ÷ÊÔ£¡»¶Ó­×Éѯ...

B2Cµç×ÓÉÌÎñÖÐÐÅÏ¢²»¶Ô³ÆÎÊÌâÑо¿
ÕªÒª
Ëæ×ÅÐÅÏ¢¼¼ÊõºÍÍøÂçµÄѸËÙ·¢Õ¹£¬µç×ÓÉÌÎñÒÔÆä½»Ò׵ıã½ÝÐÔÓ뿪·ÅÐÔ£¬ÔÚ¾­¼ÃÖÐÖð½¥·¢»Ó×ÅÓúÀ´ÓúÖØÒªµÄ×÷Óá£ÔÚB2Cµç×ÓÉÌÎñÊг¡ÖУ¬µç×ÓÉÌÎñÖеÄÐÅÏ¢²»¶Ô³ÆËùÒý·¢µÄÄæÏòÑ¡ÔñºÍµÀµÂ·çÏÕÎÊÌâ²»½öʹÂòÂôË«·½µÄÀûÒæÊܵ½Ë𺦣¬¶øÇÒ½µµÍÁËÕû¸öB2Cµç×ÓÉÌÎñÊг¡µÄЧÂÊ¡£µç×ÓÉÌÎñ×÷ΪһÖÖÐÂÐ͵Ľ»Ò×ÊֶΣ¬±ØÐë½â¾öÐÅÏ¢²»¶Ô³ÆËù´øÀ´µÄ¸÷ÖÖÎÊÌ⣬²ÅÄܹ»ÕæÕýÔÚ¾­¼Ã·¢Õ¹ÖÐÆðµ½´Ù½øºÍÍÆ¶¯µÄ×÷Óᣱ¾ÎÄ·ÖÎöÁËB2Cµç×ÓÉÌÎñÊг¡ÖгöÏÖµÄÐÅÏ¢²»¶Ô³ÆÎÊÌâ¼°ÆäÔ­Òò£¬²¢Ìá³öÁËÏàÓ¦µÄ¶Ô²ß£¬ÒÔ´Ù½øÕû¸öB2Cµç×ÓÉÌÎñÊг¡µÄ½¡¿µ·¢Õ¹¡£

¹Ø¼ü´Ê£º·¢Õ¹£»ÄæÏòÑ¡Ôñ£»²»¶Ô³Æ£»µÀµÂ·çÏÕ

Abstract
As information technology and networks, the rapid development of e-commerce transactions for its ease and openness in the economy continues to play an increasingly important role. In the B2C e-commerce market, e-commerce in the information asymmetry arising from adverse selection and moral hazard problems not only damage the interests of buyers and sellers, but also reduces the efficiency of the B2C e-commerce market. E-commerce as a new means of transaction information asymmetry arising from the need to address the various issues before they can really play in economic development, promoting and facilitating role.
This paper analyzes the B2C e-commerce market in the emerging information asymmetry problems and their causes, and put forward countermeasures in order to promote the healthy development of B2C e-commerce market.
Key words: development; adverse selection; asymmetry; moral hazard


Ä¿    ¼
¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª

Ð÷ ÂÛ

µÚÒ»Õ¡¡ÐÅÏ¢²»¶Ô³ÆµÄ¸ÅÄîºÍ±íÏÖ ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­  £¨5£©
1.1 ÐÅÏ¢²»¶Ô³ÆµÄ¸ÅÄî¡¡¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­   £¨5£©
1.1.1  ÄæÏòÑ¡Ôñ  ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­   £¨5£©
1.1.2  µÀµÂ·çÏÕ  ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­   £¨6£©
1.2 ÐÅÏ¢²»¶Ô³ÆµÄ±íÏÖ ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­   £¨7£©
1.2.1  ÊÂǰÐÅÏ¢²»¶Ô³Æ ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­   £¨8£©
1.2.2  ʺóÐÅÏ¢²»¶Ô³Æ ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­   £¨9£©

µÚ¶þÕ  B2Cµç×ÓÉÌÎñÖÐÐÅÏ¢²»¶Ô³Æ²úÉúµÄÔ­Òò ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­   £¨10£©
2.1¼¼ÊõÔ­Òò ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­   £¨10£©
2.2ÐÅÏ¢Åû¶ÒâÔ¸²»×ã ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ £¨10£©

µÚÈýÕ  µç×ÓÉÌÎñÖÐÐÅÏ¢²»¶Ô³Æµ¼ÖµÄÎÊÌâ ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ £¨12£©
3.1 ÄæÏòÑ¡ÔñÎÊÌâ ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ £¨13£©
3.2 µÀµÂ·çÏÕÎÊÌâ ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ £¨13£©
3.3¡°ÄûÃÊ¡±ÎÊÌâ ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­  £¨14£©

µÚËÄÕ  µç×ÓÉÌÎñÖеÄÐÅÏ¢²»¶Ô³ÆÎÊÌâ´øÀ´µÄÓ°Ïì ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­  £¨17£©
4.1 ¶ÔÊг¡µÄÓ°Ïì ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ £¨17£©
4.2 ¶ÔÏû·ÑÕßµÄÓ°Ïì ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ £¨17£©
4.3 ¶ÔÉ̼ҵÄÓ°Ïì ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ £¨18£©

µÚÎåÕ¡¡½â¾öµç×ÓÉÌÎñÖеÄÐÅÏ¢²»¶Ô³ÆÎÊÌâ¶Ô²ß·ÖÎö ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­  £¨19£©
5.1¡°ÊÂǰÐÅÏ¢²»¶Ô³Æ¡±µÄ¶Ô²ß ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ £¨19£©
5.2 ¡°ÊºóÐÅÏ¢²»¶Ô³Æ¡±µÄ¶Ô²ß ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ £¨20£©
5.2.1 ½¨Á¢Ïà¹ØÁ¢·¨ÖÆ¶È ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­  £¨20£©
5.2.2 ÍêÉÆÏà¹Ø¼¼Êõ ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ £¨22£©
5.2.3 Ìá¸ßÒøÐÐÄÚ²¿¾­ÓªÈËÔ±µÄ·çÏÕÒâʶ  ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ £¨22£©
5.2.4 Ìá¸ßÐÅ´û²»Á¼×ʲú½çµÄÁéÃô¶È  ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­  £¨23£©
5.2.5 Ìá¸ßÐÅÏ¢ÖÐ½é ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ £¨23£©


½á¡¡ÂÛ   ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­  £¨25£©

 

²Î¿¼ÎÄÏ×   ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­  £¨26£©


Ð÷¡¡ÂÛ

ÔçÔÚ70Äê´ú£¬ÃÀ¹ú¾­¼Ãѧ¼ÒÇÇÖΡ£°¢¿ËÀÍ·ò¡¢Âõ¿Ë¶û.˹Åí˹ºÍԼɪ·òÂÛÖ¤ÁËÊг¡ÖÐÂòÂôµÄÒ»·½ÍùÍùÕÆÎÕ±ÈÁíÒ»·½¸ü¶àµÄÐÅÏ¢£¬Ðí¶àÊг¡¶¼´æÔÚÐÅÏ¢µÄ·Ç¶Ô³ÆÏÖÏó£ºÈçÂô·½±ÈÂò·½¸üÁ˽â²úÆ·µÄÖÊÁ¿£¬ÆóÒµ¾­ÀíºÍ¶­Ê³¤»á±È¹ÉÃñ¸üÁ˽âÆóÒµµÄδÀ´£¬½è·½±È´û¿î·½¸üÁ˽â×Ô¼º»¹´ûµÄDZÁ¦µÈµÈ¡£¶øÒ»¸öÊг¡¾­¼ÃµÄÓÐЧÔË×÷£¬ÐèÒªÂòÕߺÍÂôÕßÖ®¼äÓÐ×ã¹»µÄ¹²Í¬ÐÅÏ¢¡£Èç¹ûÐÅÏ¢·Ç³£µØ²»¶Ô³Æ£¬¾ÍÓпÉÄÜÏÞÖÆÊг¡¹¦Äܵķ¢»Ó£¬ÔÚ¼«¶ËµÄÇé¿öÏ£¬»áʹÊг¡Õû¸ö²»´æÔÚ¡£

½ü¼¸ÄêÀ´Ëæ×ÅÍøÂç¾­¼Ãʱ´úµÄµ½À´£¬¸÷ÖÖ»ùÓÚInternetµÄÉÌÎñÓ¦Óò»¶ÏÓ¿ÏÖ£¬B2Cµç×ÓÉÌÎñ¾ÍÊÇÆäÖб¸ÊܹØ×¢µÄÒ»ÖÖÉÌÎñģʽ¡£ÀûÓÃInternet£¬ÆóÒµ¿ÉÒÔΪ¿Í»§Ìṩ²»ÊÜʱ¿ÕÏÞÖÆµÄ¸öÐÔ»¯¡¢¶¨ÖÆ»¯µÄ²úÆ·ºÍ·þÎñ£¬²¢ÇÒ½»Ò׳ɱ¾¸üµÍÁ®£¬ÕâЩÓÅÊÆÊÇ´«Í³ÉÌÎñÄÑÒÔ±ÈÄâµÄ¡£È»¶øÔÚµ±Ç°Êг¡½»Ò×ÖУ¬B2Cµç×ÓÉÌÎñËùÕ¼±ÈÀýÒÀÈ»ºÜС£¬ÆäÓÅÔ½ÐÔԶûÓеõ½·¢»Ó¡£ÄÑÌâ±³ºóÒþ²ØµÄ¾ÍÊÇB2Cµç×ÓÉÌÎñÖеÄÐÅÏ¢²»¶Ô³ÆÎÊÌâ¡£

±¾ÎÄͨ¹ý·ÖÎöB2Cµç×ÓÉÌÎñÊг¡ÖгöÏÖµÄÐÅÏ¢²»¶Ô³ÆÎÊÌâ¼°ÆäÔ­Òò£¬Ìá³öÁËÏàÓ¦µÄ¶Ô²ß¡£

 


 
 

˵Ã÷£º±¾Õ¾ËùÓгÌÐò¶¼±£Ö¤ÔËÐУ¬Ã¿¸öÌâÄ¿¶¼ÓжÔÓ¦µÄÊÓÆµÑÝʾ¼Ïñ£¬½ØÍ¼ÎĵµµÈÄÚÈÝ¡£

ÈçÐèÒª¸ü¶à×ÊÁÏÇëÁªÏµ¿Í·þÈËQQ£º:1363407015



 


 
»ùÓÚSSMµÄ¸ßУ½Ì²Ä¹ÜÀíϵͳ
»ùÓÚssmµÄ³¬ÊнøÏú´æ¹ÜÀíϵͳÉè¼Æ
»ùÓÚssmµÄͼÊé×âÁÞϵͳÉè¼ÆÓëʵÏÖ
»ùÓÚSSMµÄͼÊé¹ÜÀíϵͳÉè¼ÆÓëʵÏÖ
»ùÓÚSSMµÄ³èÎïÉ̵êµÄÉè¼ÆÓëʵÏÖ
»ùÓÚSSMµÄ²¡Àú¹ÜÀíϵͳÉè¼ÆÓëʵÏÖ
»ùÓÚssmµÄÔ±¹¤×ÊÖʹÜÀíϵͳµÄÉè¼ÆÓëʵÏÖ
»ùÓÚSSMµÄѧУÉçÍÅϵͳÉè¼ÆÓëʵÏÖ
»ùÓÚSSM¼²²¡¼ìÒßÕï¶ÏϵͳµÄÉè¼ÆÓëʵÏÖ
»ùÓÚssmµÄ¿ÆÊ¦ÔÚÏ߿γ̹²ÏíÆ½Ì¨µÄÉè¼ÆÓëÊ
»ùÓÚSSMµÄ½øÏú´æÏµÍ³£¨³ÌÐò+ÂÛÎÄ£©
»ùÓÚSSMµÄ½Ìѧƽ̨Éè¼ÆÓëʵÏÖ
»ùÓÚSSMµÄ½Ìѧ¹ÜÀíϵͳµÄÉè¼ÆÓëʵÏÖ£¨³ÌÐ
»ùÓÚSSMµÄ¸ßУ¾ÍÒµ¹ÜÀí·ÖÎöϵͳÉè¼ÆÓëʵÏ
»ùÓÚUniappµÄÔÚÏßÔ¤Ô¼¹ÒºÅϵͳÉè¼ÆWebAPP

 
Âò±ÏÒµÉè¼Æ³ÉÆ·µÄͬѧעÒâ±ãÒËûºÃ»õ£¡
±ÏÒµÉè¼ÆµÄ¹ºÂòÁ÷³Ì
¼ÆËã»ú±ÏÒµÉè¼Æ£¨ÂÛÎÄ£©¿ªÌⱨ¸æÊéд×÷·½
¶¨×öÉè¼ÆÐèÒª¶à¾Ãʱ¼ä£¿
¼ÆËã»úרҵ±ÏÒµÂÛÎÄ´ð±çµÄÒ»°ã³ÌÐò¼°³£¼û
ÊÛºó·þÎñ½éÉÜ
¹ºÂòÏֳɵÄ×÷Æ·ºÍ¶¨×öµÄ×÷Æ·ÓÐÊ²Ã´Çø±ð£¿
Õæ³Ï·þÎñ¡¢³ÏÐÅΪ±¾
¶¨×ö±ÏÒµÉè¼ÆÎªÊ²Ã´±ØÐëÌáǰ½»Äɶ¨½ð£¿
¹ºÂò±ÏÒµÉè¼ÆÏÖ³É×÷Æ·ÄãÃÇÌṩÐÞ¸ÄÂð£¿
±ÏÒµÂÛÎÄд×÷Ö¸µ¼×¨Ìâ½²×ù
ͬѧ¹ºÂò°ïÖúÖÐÐÄ
¶©×ö±ÏÒµÉè¼ÆÁ÷³Ì˵Ã÷
³£¼ûÎÊÌâÖ¸Òý
¶©×öÁ÷³ÌºÍ¼Û¸ñ˵Ã÷
 
 
 
  д×÷Ö¸µ¼
¼ÆËã»ú±ÏÒµÉè¼Æ£¨ÂÛÎÄ
±ÏÒµÂÛÎÄд×÷Ö¸µ¼×¨Ìâ
¼ÆËã»ú³ÌÐòרҵ±ÏÒµÂÛ
¼ÆËã»ú±¾¿Æ±ÏÒµÂÛÎÄд
  ÂÛÎĹý³Ì²ÄÁÏ
±ÏÒµÂÛÎÄд×÷ÖÐÖÂл´Ê
¼ÆËã»úרҵ±ÏÒµÂÛÎÄ´ð
  ¹ºÂòÖ¸ÄÏ
ͬѧ¹ºÂò°ïÖúÖÐÐÄ
¶©×öÁ÷³ÌºÍ¼Û¸ñ˵Ã÷
Õæ³Ï·þÎñ¡¢³ÏÐÅΪ±¾
±ÏÒµÉè¼ÆµÄ¹ºÂòÁ÷³Ì
  ³£¼ûÎÊÌâ
³£¼ûÎÊÌâÖ¸Òý
¹ºÂò±ÏÒµÉè¼ÆÏÖ³É×÷Æ·
¹ºÂòÏֳɵÄ×÷Æ·ºÍ¶¨×ö
ΪʲôÓеÄÍøÕ¾±¨¼Û±ã
  »·¾³ÏÂÔØ
 
   
ÁªÏµÎÒÃÇ

QQ£º1363407015
΢ÐÅ£ºcdyeg
ÊÖ»ú£º18180443297

°æÈ¨ËùÓУºCopyright 2008-2021 ¼ÆËã»ú±ÏÒµÉè¼ÆÍø¿Í·þ·þÎñ£¡£¡ÍøÕ¾·þÎñQQ£º1363407015 ÊñICP±¸ 09030952 ºÅ         51LAͳ¼Æ    
ÔÚÏ߿ͷþ
ÈÈÏߵ绰

Ìí¼Ó΢ÐÅÕ˺źÃÓÑ